OUR STORY

The tongue-in-cheek abbreviation PPLSCK is all about the need to stay positive in our divisive world. It’s empowerment, self-care and an acceptance of who we are.

The creative team of Dan, Sibyl and friends remember the innocence of growing up on the beach and being outside. Years later, and back at the beach, they’ve designed that feeling for people of all ages. Clothing the world in soft, colorful, playful apparel with a message of positivity. Find your own bliss.